Email marketing is it. These days, just about every profession and industry has an email marketing campaign. What is the thing with email marketing? Why is everyone exploiting the seemingly cheap opportunity of advertising?
Recent estimates have shown that email marketing is one of the cheapest forms of advertising that has ever existed. Next to “word of mouth” which has an intensely exponential viral effect, email marketing take sits in its rightful place.
Almost everyone has an email these days. What is the cost of the email? Sometimes, nothing. Currently, over 186 million people have email addresses in the United States and an estimated 1.2 billion worldwide. This means that approximately one in every six people on earth has an email.
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Email Marketing 101 - A General Overview Of Email Marketing And Its Benefits
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During one of my personal Internet marketing coaching calls, a student asked me about relationship marketing and how he could use it to create better responsiveness in his list. The way I see it is that you know your customer and he or she knows you. You know something about each other, and then you market according to that knowledge. But the thing about Internet marketing is that you can be list building until your list is more than half a million people, but if you don’t build a relationship with those people, and maintain that relationship in a special way, you won’t make much money.
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Internet Marketing And List Building - What Is Relationship Marketing?
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